Rebecca Daly is a seasoned content strategist, creator and copywriter with 17 years of experience integrating editorial skills and marketing insight.
A storyteller through and through, Rebecca’s creative philosophy uses an in-depth understanding of both audience and brand as the foundation for outstanding content, resulting in identities, campaigns and collateral that achieve business goals for brands big and small.
Rebecca has worked with a diverse array of editorial and retail clients in the fashion, beauty and lifestyle space. Her editorial experience includes roles and bylines at titles such as InStyle, People, the New York Post and Real Simple, where she served as Fashion Director during the iconic property’s rebrand to reach a younger, more modern readership.
On the retail side, Rebecca has developed marketing content for global brands like Tommy Hilfiger, Uniqlo and Club Monaco, including 360 campaigns, e-commerce and corporate communications.
Rebecca holds a Masters of Science in Strategic Marketing Communications from Fordham University’s Gabelli School of Business, alongside a Bachelor of Arts in English from Pennsylvania State University.
Collaborators + Clients
AdWeek
Alexa
BuySide from The Wall Street Journal
Club Monaco
Cuyana
E! News
Elle
Gloria Estefan
Good Morning America
Hollywood Life
Iman
InStyle
Interview
Jane Magazine
Latina
Lingua Franca
Lucky Magazine
MZ Wallace
New York Post
Oscar Isaac
People
People StyleWatch
Real Simple
Rosario Dawson
Selena Gomez
SoulCycle
Supergoop!
The Today Show
tenoverten
Tommy Hilfiger
Uniqlo
Will Arnett