Serving as the Fashion Director of Real Simple, Rebecca led the execution of all fashion editorial from conception through publishing (including copy, market work, styling and layout) with an eye toward refreshing this beloved brand to reach and appeal to a modern audience.
As the Copy Manager at Club Monaco, Rebecca translated the overall marketing strategy and creative vision for the brand into digital channels — including homepages, email, and social — through engaging editorial and product storytelling and copy.
Rebecca honed the brand’s voice to match its visual aesthetic — sleek and sophisticated, balancing modern edge with timeless sensibility.
Oscar Issac for Ocean Drive
Photographed by Gregg Delman
Styled by Rebecca Daly
Partnering with Uniqlo’s creative, merchandising and marketing teams, Rebecca crafted strategically driven copy for emails (including subject lines with top-performing open rates), managed foreign-language translations, and top edited store signage and PDP copy for some of Uniqlo’s iconic collaborations, like Disney, White Mountaineering, and the last installment of the brand’s legendary partnership with designer Jil Sander.
Named for the New York Post’s founder, Alexander Hamilton, Alexa is the paper’s fashion-focused magazine, covering high-end style, celebrity, designers, and trends. As a contributing editor on an on-going basis, Rebecca works directly with the editor-in-chief (and liaises with countless brands and designers) to develop and write content centered around fashion news, fine jewelry, and watches.
Rebecca led fashion styling production for weekly covers including Iman, Miranda Kerr, Padma Lakshmi, Amy Poehler, Rebecca Romijn, Christina Hendrix, Adrian Grenier, Kerry Washington, Jane Krakowski, Kerri Russel, Sheryl Crow (and many more).
Rebecca also served as the market editor covering designer and contemporary accessories and the beauty, and as a contributor to weekly articles on beauty and fashion tips, trends and emerging products.
Latina’s Creative Director, Paul Bruno, brought Rebecca on to style and help create the visual storytelling for the magazine’s 15th anniversary cover and feature. The creation of this triple-gatefold cover took 9 months of planning, 7 photo shoots split between New York and LA, more than 100 red designer dresses and upwards of $10 million in fine jewelry.
Shakira, Selena Gomez, Salma Hayek, Zoe Saldana, Eva Longoria, Gloria Estefan, Michelle Rodriguez, Jessica Alba, Daisy Fuentes, America Ferrera, Rosario Dawson, Ana de la Reguera, Natalie Morales, Rosie Perez and La La Anthony
Photographed by Marc Baptiste
Styled by Rebecca Daly
MZ Wallace is an NYC-based line of accessories designed to help people make the most of their busy lives.
Working directly with the brand’s co-founders, Rebecca created a distinctive voice to match the company’s ethos, set a strategic editorial calendar, wrote cross-channel copy and authored the company’s trademarked tagline, “Designed to do more.”
In her tenure with the brand, Rebecca strategized and created the editorial content underpinning collaborations between MZ Wallace and industry disrupters (Supergoop!, tenoverten, SoulCycle, La Ligne, Lingua Franca), contemporary artists, and charitable organizations, as well as the announcement and roll out of the company’s sustainability messaging.
