MZ Wallace is an NYC-based line of accessories designed to help people make the most of their busy lives.
Working directly with the brand’s co-founders, Rebecca created a distinctive voice to match the company’s ethos, set a strategic editorial calendar, wrote cross-channel copy and authored the company’s trademarked tagline, “Designed to do more.”
In her tenure with the brand, Rebecca strategized and created the editorial content underpinning collaborations between MZ Wallace and industry disrupters (Supergoop!, tenoverten, SoulCycle, La Ligne, Lingua Franca), contemporary artists, and charitable organizations, as well as the announcement and roll out of the company’s sustainability messaging.